The digital insight will be evaluated and optimized on the basis of MyDigitalConsumerStudy.

MyDigitalConsumerStudy is a unique study that once a year uncovers the digital behavior and readiness of the Danes, both in general and as regards purchases.

Keywords: Digital composition distributed on MyResearch's 4 digital segments, Digital Readiness Index (the digital readiness of the target group), Digital Buying Index (the readiness of the target group to make purchases online), framework for evaluation of the use of concrete digital activities and buying behavior.