..the digital readiness of the Danes and the advertisers' digital performance

MyResearch invites you to morning meeting on April 22

MyResearch and Starcom invite you to a morning with lots of unique and up-to-date knowledge about Danish consumers' digital readiness and the digital performance of Danish advertisers.

MyResearch presents MyDigitalConsumerStudy 2010, which segments and uncovers the Danish consumer's use of digital options, and as something new consumer behavior and readiness across the trades.

Starcom presents an analysis of the digital performance of more than 100 Danish advertisers. The advertisers, which are divided across 20 trades, are evaluated in regard to a number of performance criteria.

The combination of the two studies offers unique, trade specific knowledge about the position of the advertisers in relation to the consumers. Join us and let yourself be inspired.

Program:

8.30-9.00
Coffee and croissants
9.00-9.15
Welcome by Mogens Østergaard from MyResearch
9.15-9.45
Mogens Østergaard from MyResearch presents MyDigitalConsumerStudy 2010
9.45-10.15
Claus Dalgaard from Starcom presents an analysis of the digital performance of Danish advertisers
10.15-10.30
Conclusion by Mogens Østergaard

Location:

MyResearch
Hovedgaden 26, 2nd floor
2970 Hørsholm

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Signing up is binding and non-attendance will be invoiced 495 kroner excl. VAT.