Communication is evaluated and optimized with on the basis of the MyCreativePower analysis.

The MyCreativePower analysis increases the effect of your communication through insight into rational as well as emotional effects.

Keyword: Rational effects consist in the ability of communication to create attention, branding, liking, message understanding, and, not least, response. Emotional and visual response by way of Eye Tracking. The effect measurements will be compared to MyResearch's benchmark database.